Season 1, Episode 23
Building a Champion Building a Champion with Jake Diggs, Fayetteville High School
In this episode
Jake Diggs
Head Basketball Coach
Fayetteville High School
Join us as we explore how Fayetteville basketball set the 40 three-pointers national record, led by Head Coach Jake Diggs and the Lions.
In this episode of Building a Champion, we head to Fayetteville, Texas (population 252) where Head Coach Jake Diggs and the Fayetteville Lions did something no team in high school basketball history has ever done — they hit 40 three-pointers in a single game, breaking the national record in a 120–25 win.
But this story isn’t just about shooting. It’s about culture.
Coach Diggs shares how his program is built around AAE — Accountability, Attitude, and Effort — and how relentless positivity, player buy-in, and small-town unity have transformed a 1A basketball program into a consistent postseason contender. From chasing records to chasing state titles, this conversation highlights what happens when a team commits fully to togetherness and work ethic.
This episode is a reminder that big dreams don’t require big enrollment numbers — just belief, culture, and commitment.

Chapter Markers
- 00:00The culture code: AAE (Accountability, Attitude, Effort)
- 01:2040 three-pointers: When the record became realistic
- 02:16The decision to chase a national record
- 03:02Race & Space offense explained
- 03:3298 three-point attempts and total team buy-in
- 04:22Building a winning mindset in a 1A school
- 05:17Changing the culture at a baseball-first school
- 07:36Small-town sports and community pride
- 08:03Getting every player involved in the record night
- 08:58Sustained success beyond one historic game
- 09:32Identity of Fayetteville basketball
- 10:57Adjusting when shots aren’t falling
- 11:38What Coach hopes players remember most
- 12:36Game Time Decisions (rapid fire)
- 14:21Playoff push and chasing a state title
Back to All Episodes

